Merry GDPR everyone

The GDPR (The General Data Protection Regulation from the European Union) came into force on 25th of May (here is a funny top 10 of the worst ways to apply the GDPR).

Now that the spam-madness of GDPR mails has luckily passed its peak, I would like to break a lance in its favour.

Let’s start with the name: Data Protection is not fully representative, its goal is more than that.
In a nutshell it gives each European citizen the rights:

  • to know which kind of personal and sensitive data are collected about them
  • to know why and which use will be done with those data
  • to refuse the collection and processing of those data (deny consent)
  • to access the data (see them, edit if needed, obtain and port them somewhere else)
  • to be forgotten (data erase, collection and processing stopped)
  • to be promptly informed if a security breach happened and involved their data

Now, imagine a not far future – algorithmic pricing is already an established methodology – when you enter a shop (online or offline) to buy a new mobile phone but they have no price tag. Continue reading “Merry GDPR everyone”

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