Nowadays organizations must constantly change and improve to stay relevant and this means persuading groups and individuals to change the way they work, not an easy task.
Four conditions necessary
In an old article (2003) in the McKinsey Quarterly Lawson and Price identified four conditions for changing employee mind-sets:
- the employees see the point of the change (know the context, explain the why) and agree with it – at least enough to give it a try;
- the surrounding structures (reward and recognition systems, for example) must be in tune with the new behavior;
- employees must have the skills to do what it requires;
- they must see people they respect modeling it actively.
Each of these conditions is realized independently; together they add up to a way of changing the behavior of people in organizations by changing attitudes. Continue reading “[Link] The psychology of change management”