An interesting post from Tim O’Reilly about the coming war for the web, all starting when Tim noticed that Facebook unlinked Twitter (and not only) links. And he mentions other examples in the war against the accepted rules of interoperability on the web: the AppleStore and Rupert Murdoch’s crusade against Google indexing the Wall Street Journal news.
The main takes:
If you’ve followed my thinking about Web 2.0 from the beginning, you know that I believe we are engaged in a long term project to build an internet operating system. […] In my talks over the years, I’ve argued that there are two models of operating system, which I have characterized as “One Ring to Rule Them All” and “Small Pieces Loosely Joined” .
[…]The first is the winner-takes-all world that we saw with Microsoft Windows on the PC, a world that promises simplicity and ease of use, but ends up diminishing user and developer choice as the operating system provider.
The second is an operating system that works like the Internet itself, like the web, and like open source operating systems like Linux: a world that is admittedly less polished, less controlled, but one that is profoundly generative of new innovations because anyone can bring new ideas to the market without having to ask permission of anyone.
[…] And so we’ve grown used to a world with one dominant search engine, one dominant online encyclopedia, one dominant online retailer, one dominant auction site, one dominant online classified site, and we’ve been readying ourselves for one dominant social network.
[…]It could be that everyone will figure out how to play nicely with each other, and we’ll see a continuation of the interoperable web model we’ve enjoyed for the past two decades. But I’m betting that things are going to get ugly. We’re heading into a war for control of the web. And in the end, it’s more than that, it’s a war against the web as an interoperable platform. Instead, we’re facing the prospect of Facebook as the platform, Apple as the platform, Google as the platform, Amazon as the platform, where big companies slug it out until one is king of the hill.
And it’s time for developers to take a stand. If you don’t want a repeat of the PC era, place your bets now on open systems. Don’t wait till it’s too late.
P.S. One prediction: Microsoft will emerge as a champion of the open web platform, supporting interoperable web services from many independent players, much as IBM emerged as the leading enterprise backer of Linux.